Begüm Karan
As Chief Value Officer at Etki Fabrikası she leads corporate value creation, the integration of brand and sustainability strategy, and stakeholder communication. Her starting question is always the same: what measurable business value does this programme create, and can the company say so in a way its investors, customers and employees actually believe?
Areas of Expertise
Begüm Karan's work at Etki Fabrikası sits where corporate value, brand strategy and communication meet:
Her Role at Etki Fabrikası
As Chief Value Officer she presses on how a client's sustainability work produces measurable corporate value, then turns the answer into a strategic narrative. She leads our training, design and communication practice and is lead consultant on report design and sustainability communication projects.
A sustainability report is read by far more people than the team that wrote it: lenders, procurement departments, rating providers, candidates. Whether a disclosure is understood or skimmed is decided by design and language, which is why report design belongs with communication rather than with layout. For a fuller professional history and references, see her LinkedIn profile, or reach her through the contact section.